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Product Overview
- Brightness Without the Purple: A non-purple shampoo for gray hair that helps minimize the look of yellow, brassy tones for clean, bright gray.
- No Tint, No Color Buildup: With no purple dye in the formula, there's nothing to leave a lilac cast behind, even on white hair.
- Gentle Enough for Every Wash Day: Sulfate-free cleansing refreshes scalp and strands without stripping natural oils, so it slips easily into your everyday routine.
- Softness for Wiry Strands: Avocado Oil delivers weightless hydration that works to soften dry, wiry-feeling gray, leaving it smooth and touchable.
- Shine for Every Shade: A shampoo for white hair, silver strands, and salt-and-pepper alike, formulated to lift dullness and leave a vibrant, radiant sheen.
- Less Frizz, More Bounce: Helps calm frizz while softening each strand, for hair that feels silky and smooth with a lighter, bouncier feel.
- Made for the Transition: Growing out dye, blending highlights, or bleached to white? This gentle formula keeps strands soft and nourished along the way.
Product Description
Looking for a shampoo for gray hair that brightens without a purple tint? Our Gray Hair Shampoo skips the violet dye entirely, so silver stays silver and white stays white. Its gentle, sulfate-free cleanse helps lift away the dullness and yellow tones that hard water and everyday life leave behind, without stripping your natural oils.
The formula starts with Aloe Vera, then brings in Clover Flower and Guava Fruit Extracts alongside Avocado Oil for hydration, shine, and easy manageability. A blend of plant oils, including Pomegranate Seed, Chia, and Blackcurrant Seed, adds weightless moisture to dry, wiry-feeling strands, while Hydrolyzed Rice Protein and Panthenol (Vitamin B5) support softer, smoother-looking hair.
It's scented only with essential oils like Orange Peel, Lavender, and Rosemary, never synthetic fragrance. Whether your gray is fully grown in, mid-transition from dye, or bleached to bright white, it's a shampoo for silver hair that's mild enough to use daily if that's your rhythm. However you spell it, this gray or grey hair shampoo lets your natural color be the star.
Benefits
- Non-Purple Formula: No purple or violet dyes, making this a non-purple shampoo for gray hair with no color cast.
- Sulfate-Free Cleansing: Gentle, sulfate-free cleansers rinse away buildup while leaving your hair's natural oils right where they belong.
- Free from Harsh Additives: No parabens, silicones, synthetic fragrances, or artificial colorants, just a formula you can read and trust.
- Vegan and Cruelty-Free: Plant-based, vegan, and never tested on animals, with complete transparency in every ingredient on the label.
- Made in the USA: Crafted in the USA with premium ingredients, held to standards that put quality and safety first.
- For Every Kind of Gray: Mild enough for everyday washing on natural, color-treated, highlighted, and bleached gray hair.
How to Use
- Shake well before use.
- Wet hair thoroughly, roots to ends.
- Start with a small amount, adding more as needed.
- Massage into your scalp for a refreshing feel.
- Optional: leave on a minute or two for extra brightness.
- Rinse thoroughly.
- Follow with our Gray Hair Conditioner on the ends, leave on a few minutes, then rinse.
- Style as usual.
Tips
- Shampoo about twice a week for soft, bright gray, or daily if you prefer. It's gentle enough for both.
- Finish with a cool-water rinse to keep silver looking vibrant.
- Hard water, chlorine, and sun can bring on yellowing. For extra help with brassiness, add our Hard Water Rinse Hair Detox.
Ingredients
Aloe Barbadensis (Aloe Vera Hydrosol), Trifolium Pratense (Clover Flower) Extract, Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Oil, Thymus Vulgaris (Thyme) Oil, Salvia Sclarea (Clary Sage) Oil, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Rose Geranium) Oil, Methylcellulose, Caprylyl Glycol, Santalum Album (Sandalwood) Oil, Citric Acid, Panthenol (Vitamin B5).







